The job of a search engine is to find the most accurate and qualitative answer for the user. So that’s why, in addition to writing content for your readers, you will also learn to write for search engine robots.
1. Working on keywords
As a first step, you will need to determine the key words or phrases from which you want people to come across your website.
2. Have a RESPONSIVE website
More than half of internet searches are done on smartphones today. Your site must therefore be compatible on computer, tablet and phone.
You want to test the compatibility of your site . Click here !
3. Illustrate with optimized images
Having images on your website improves the user experience. However, if the images are inserted incorrectly on the website this can become really penalizing for search engines.
Here are my tips for your pictures :
Convert your images to PNG
Rename your images in lowercase and no accent using keywords.
Complete the alternative text with keywords, accents and uppercase letters.
Reduce the size of these images.
Use a software that allows you to optimize the images while maintaining a quality like Imagify for example.
4. Use titles and headings
To improve the readability of your pages, use H2 headings and H3 headings to segment your paragraphs. It is enjoyable for the readers and this is one of the good points for the search engines.
5. Meet a minimum number of words per page
Even if internet users hang more with a page that has images and videos, search engines need to see words on a page to analyze whether the content matches the user’s search.
It is considered that the more words, the more search engines will reference the page in question. Try to set a minimum number of 600-900 words per page.
6. Working on the site tree
For both internet users and search engines, everything is more key when the site has a well-crafted layout with pages and sub-pages.
It is also very important to create a lot of internal links between the pages and sub pages of your site.
7. Taking the confidence index into account
Quality back-links increase this confidence index.
What is a back-link? This is the link from your website that appears on another site.
How do we know it’s good ? The site that links to your website must be properly referenced.
8. Secure your website
It is extremely important to secure your Spam and hacker website. The more secure your site, the better it will be referenced !
9. Save your site in the Google Search Consol
This shows how robots analyze your site and whether there are 404 or 303 pages ! This will allow you to make redirects and improve your natural SEO.
10. Setting up a cache
This allows you to optimize the loading speed of your website and it plays directly on the natural SEO of your website.